Ashaay · Plastic Campaign AI Video
Ashaay Plastic Campaign AI Video
- Plastic Brand
- Durability
- High-Concept Film
- AI Campaign
The Brief
What we set out to do.
For Ashaay Plastic, we took the campaign far beyond a basic product demonstration and built a larger-than-life AI concept.
The brief was to dramatize strength in a way people would instantly remember.
We imagined an earthquake where everything around the character collapses — except the person who survives because Ashaay Plastic is used as a protective head shield.
Through exaggerated scale, cinematic destruction and bold concept-led storytelling, we transformed the product's durability into a visual metaphor for protection and survival.
The film doesn't just say the product is strong — it proves it through a memorable narrative.
Deliverables
The full campaign system.
01
Master hero film
Cinematic anchor cut — 30s — used as the campaign's flagship asset.
02
Vertical cutdowns
9:16 reels and shorts for Instagram, YouTube and Meta placements.
03
Sound design + grade
Original music bed, mixed and mastered. Colour grade locks the visual mood.
04
Static campaign visuals
Hero frames pulled for OOH, banners and key-visual print collateral.
05
Performance ad set
Three-variant 15s ad set tuned for Meta + Google Performance Max.
06
Final delivery kit
Source files, captions, transcripts and a usage guide for the brand team.
